Weather Channel Teams With Twitter on the Weather Channel Social

Now users will be able to see real-time Tweets about local weather displayed alongside forecasts on weather.com, through The Weather Channel on mobile, and on television. This unique integration was made possible by Wiredset's Trendrr social curation and conversation analysis technology. (Wow, can you say that in public?)

The Weather Channel Companies (TWCC) and Twitter are teaming up with The Weather Channel Social, an integration of local, weather-related Tweets across TWCC’s television, Web and mobile platforms.

Now users will be able to see real-time Tweets about local weather displayed alongside forecasts on weather.com, through The Weather Channel on mobile, and on television. This unique integration was made possible by Wiredset’s Trendrr social curation and conversation analysis technology. (Wow, can you say that in public?)

As part of The Weather Channel Social launch, TWCC has also created 220 custom local Twitter feeds for cities with populations of 100,000 and above.

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