Weather Channel Stages a Tornado to Drum Up Twitter Buzz for Tornado Week

To generate buzz around the Tornado Week theme of this week's programming, The Weather Channel is livestreaming a tornado in its offices and giving users the chance to turn up the wind.

How far would you go to drive social media buzz for your company? Don’t even bother answering, because The Weather Channel has gone further.

To generate buzz around the Tornado Week theme of this week’s programming, The Weather Channel is livestreaming a tornado in its offices and giving users the chance to turn up the wind.

That’s right, they’ve created a wind storm in their offices, and their poor interns are sitting right in the middle of it.

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