Every so often, Corporate gets a huge influx of inspiration and does an interesting course. Or they hold us at boa-point and threaten pay reduction if we don’t list their events. Either way, there’s a cool panel coming up, moderated by none other than our bff Julie Taraska and featuring NYT Art Director Janet Froelich, Frank Anselmo of BBDO, Seth Greenwald of the SVA, and photo editor Stella Kramer. Official listing is here, but we’re rugged gumshoes and went straight to the sources. Education director Carmen Scheidel gave us some pretty good reasons to go:
Why I’m So Excited by Carmen Scheidel
We’ve had design parties and design classes, but we’ve never brought together art directors, writers, and editors to talk about how graphic design elements draw people to read text. As any writer knows, there’s the story and then there’s the designed story, which brings the words to another dimension. Look at the difference between The New Yorker and The New York Times Magazine — both offer striking narratives, but The New York Times Magazine can experiment much more with the interplay of images, design, and text.
We’re pretty sold, but we realize we’re dealing with hardened reader-types, so we went ahead and cross-referenced and asked Julie why she’s doing the panel. Here’s what she had to say:
Too often, art directors and editors eye each other suspiciously. Each group wants more space to flaunt its wares, and so a page ends up looking like a compromise rather than a partnership. The idea behind the panel is to talk to folks on both sides of the equation, air what each’s issues are, then see if more productive ways to work together can be found. After all, sometimes a picture can say more than words can, and sometimes it’s the other way around.
Also, we plan to examine how the relationship between art and editorial varies between media. For example, online media is vastly different than print not only on the interactivity front, but also because the Web’s non-linear nature changes the way–and the tools you have–to tell a story. Editors and art directors need to understand these differences and make sure their designs reflect them.
November 16th, 7:30pm. With a cocktail hour to follow.