How Can Pages Respond To Facebook's EdgeRank Changes?

Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two. After We Are Social conducted an experiment to see how the page's reach has fallen recently, the site commented on how pages can react to these changes and get back into the news feeds of their fans.

Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with higher levels of engagement and not posts with only a comment or two. After We Are Social conducted an experiment to see how the page’s reach has fallen recently, the site commented on how pages can react to these changes and get back into the news feeds of their fans.

After hearing all of the uproar about Facebook’s alleged changes to EdgeRank — the algorithm that determines what users see and when — We Are Social wanted to test its own page to see if there was some truth to the rumors.

What it found, after analyzing its page through Socialbakers‘ technology, fell in line with other page administrators’ complaints.

But there’s hope, writes Robin Grant, We Are Social’s global managing director.

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