WD-40 Turns Back the Clock with '50s-Style Packaging

Often whilst wandering the narrow yet visually cacophonous aisles of Manhattan supermarkets, we find ourselves wishing that more companies would revert to the guileless, occasionally awkward, and often delightful branding of a simpler time. WD-40 has heeded our call by issuing a special “collector’s can,” a fully functional reproduction of the original black and yellow spray can from the 1950s. Created (on the fortieth attempt) in 1953 by a fledgling enterprise called Rocket Chemical Company, WD-40 is a water displacer (WD) that was first used to protect the