WCBS-FM: Oldies Make More Money Than 'Jack'

Ill-conceived Jack FM in New York is no more. The station is returning to their beloved oldies. WCBS leaked the news over the weekend that they are returning to an oldies format. It’s all economics: Since WCBS dropped their oldies format in June 2005, they have slipped in the ratings from #8 to #16. Needless to say, the corporate masters at CBS Radio were not pleased with that development. The fact that the station also let go most of their long time staff, including D.J.s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in