WBBM In Chicago Holding Traffic Reporter Contest

CBS-owned WBBM-Channel 2 in Chicago is choosing its next traffic reporter through a contest.

The winner of the contest will get $25,000 for a three-month contract; if all goes well in the tryout, the Chicago Sun-Times reports, that tryout could become a fulltime job with a six figure salary.

Here’s what we feel is the money quote from the Sun-Times article:

Some in the local TV business were quick to label the contest a gimmick, but Channel 2 executives just as quickly countered the criticism, saying they were eager to circumvent the all-too-familiar process of hiring on-air TV talent. That typically involves agents submitting videotapes of very media-savvy (read “slick”) clients.

Doing it a different way, WBBM hopes to discover a fresh star — a cab driver, perhaps, or a young adult who just happens to know rush hour traffic patterns backwards and forwards.

Interested? Start by submitting a 30-second video here.The 75 semi-finalists will be invited for an on-screen audition and written test, and the ten semi-semi finalists who pass that screening will be voted on by viewers. Good luck!