WBBM In Chicago Holding Traffic Reporter Contest

The winner of the contest will get $25,000 for a three-month contract; if all goes well in the tryout, the Chicago Sun-Times reports, that tryout could become a fulltime job with a six figure salary.

Here’s what we feel is the money quote from the Sun-Times article:

Some in the local TV business were quick to label the contest a gimmick, but Channel 2 executives just as quickly countered the criticism, saying they were eager to circumvent the all-too-familiar process of hiring on-air TV talent.