Waze Map App Loses Potential Suitors
Deal could be a ways away as Facebook, Apple pass on Israeli startup
For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a ways away.
Facebook is now out of the running to acquire the Israel-based crowdsourced map startup, sources familiar with the matter told AllThingsD. While the two companies discussed a potential acquisition for months, negotiations have reportedly now fallen apart.
Waze, which was designed with a native advertising platform, has also been eyed by Google, which could adopt the app's technology to add social features to its widely used mapping tool.
Mashable reported that Apple CEO Tim Cook said yesterday that his company did not make a bid for Waze—contrary to reports by several tech publications earlier this year.
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