Facebook nabbed another social media company — friend.ly. The Mountain View, Calif.-based startup is a Facebook app for asking and answering questions with other people on the social network.
The acquisition seems more like Facebook is hiring the whole friend.ly team. Nothing is changing employment wise. The friend.ly staff will continue to work as they always have, but with the prospect of moving forward into the company. The 10-person team will be working on new products at Facebook according to a recent blog post announcing the deal. Financial affairs of the deal have not been disclosed.
Little over a year ago, Friend.ly raised $5 million in venture capital from Lightspeed Venture Partners, Balderton Capital and angel investors including Ron Conway and Jeff Clavier. Standard friend.ly questions are suggestive of those asked on Formspring but are not as intelligent as those asked on Quora. However, they tend to be a tad friendlier. For instance: “You have a one-week vacation. Where do you go?” and “What is the best way of saying “I love you”?”
Here’s Facebook’s statement on the deal:
We’re excited to announce that we recently acquired friend.ly, a Silicon Valley startup that created a really compelling way for people to express themselves and meet others through answering questions. We’ve admired the team’s efforts for some time now, and we’re looking forward to having Ed [Baker, friend.ly’s CEO] and his colleagues make a big impact on the way millions of people connect and engage with each other on Facebook.
It will be interesting to see what Facebook decides to do with friend.ly, and I have to ask: What possible new products could Facebook come up with in the future?