New York Indian Tribe Goes on the Offensive Against Washington Redskins

The Oneida Indian Nation, a tribe in upstate New York, is going to try and use the media to get Dan Snyder to change his mind. The Washington Redskins owner has been adamant about sticking with the recently controversial team name, but beginning this weekend on radio and continuing soon on the Web, the Oneida Nation is spending a sizable chunk of money to power a media blitz.

The Associated Press got a response statement from the NFL but not the Redskins.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in