Washington Radio's Day of Reckoning
Today’s the day Arbitron will issue ratings numbers for Washington D.C. radio listening during the Spring survey period (March 30 – June 21). It’s arguably the most important survey period of the year because national ad agencies make the majority of their annual buys based on these Spring ratings.
And there’s plenty riding on the results this time. Bonneville will be tracking audience shares following its frequency shift of WTOP and WGMS and its new Washington Post Radio.
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