'Washington Post' Sponsors #Election, Hosts Twittercast
Unsurprisingly, the top Twitter trending topic for today is #Election. After all, it’s Election Day and the Washington Post has paid to make sure it’s in that slot.
According to Chloe Sladden, Twitter’s director of media partnerships, the Post is the first news organization to use the company’s “promoted products.”
“By being the only news organization using Twitter this way, the Post could rise above the din of election-related conversation and draw more traffic to its website, ” writes Poynter
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