Performance Marketing

'The Washington Post' and Polyvore Join Forces for Oscars Fashion

Fashionistas can win a feature in the paper

When it comes to awards season, nothing goes hand-in-hand better than high style and the Oscars’ red carpet. Inspired by that sartorial obsession surrounding film, a new collaboration has sprung up between a less obvious duo: The Washington Post and Polyvore.com, whose just-launched “Oscars Remix” contest offers would-be stylists the chance to show off their stuff.

Polyvore, a social network for the fashion-obsessed, might come across as an unlikely partner for a mainstream newspaper like the Post, but the newspaper’s executive producer of news innovations and strategic projects, Cory Haik, said the idea to collaborate came easily.