So you saw the many stories about Tinder’s Twitter “meltdown” last night, which occurred in response to a Vanity Fair piece that effectively blamed dating apps for the rise of short-term hookup culture and even erectile dysfunction (yes, really). BuzzFeed covered it, as did Wired and others.
One thing was missing from those stories, though: the fact that Tinder’s PR team pitched its own tweetstorm to journalists before it happened.
@summeranne I in fact got a pitch from a PR person that Tinder was about to tweet storm, and I should watch for it.
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