Was Bad PR Behind Facebook's 'Legacy Contact' Decision?
Who needs tombstones when you have Facebook?
ICYMI: Last week, Facebook announced a new, novel idea — the “legacy contact.”
This enigmatic soul will be the friend or family member who acts as your Facebook estate executor and manages your account after your own. That’s right, Zuckerberg moved one step closer to immortality.
Is this the future of social media? Are accounts, intellectual property, and friends/followers so sacrosanct that they require a space in your will?
WSJ discussed what may have been the crux of this amaranthine decision — bad PR:
“Facebook and other Internet services walk a difficult tightrope between respecting the privacy of the deceased and the demands of grieving friends and family.
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