Wary Shoppers Concerned About Mobile In-Store Tracking

Consumers Have Privacy Worries

A new survey just released has found that a majority of retail shoppers still need to be sold on the benefits on in-store tracking because they are concerned about invasion of privacy.

The survey results, reported by eMarketer, indicate that brick-and-mortar retailers need to overcome customer perceptions that their in-store messages aren’t providing information that will be useful—such as discount coupons or personalized offers.

Half of the smartphone users who were polled by PunchTab reportedly reject in-store tracking because of privacy concerns. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in