A new survey just released has found that a majority of retail shoppers still need to be sold on the benefits on in-store tracking because they are concerned about invasion of privacy.
The survey results, reported by eMarketer, indicate that brick-and-mortar retailers need to overcome customer perceptions that their in-store messages aren’t providing information that will be useful—such as discount coupons or personalized offers.
Half of the smartphone users who were polled by PunchTab reportedly reject in-store tracking because of privacy concerns.
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