Flixster, the social movie review site, is said to be in the final rounds of acquisition discussions with Warner Bros, according to All Things Digital. Yahoo and a few other early suitors, have left the table, leaving it to Warner Bros to zero-in on the deal.
Warner Bros has been polishing its social presence for some time now. Earlier this month the studio released The Dark Knight on Facebook. The idea was to expand Warner Bros distribution medium and use Facebook to rent and sell movie titles as well instead of just promoting these titles. After pioneering the distribution of movies through Facebook, Warner Bros. went on to release apps for iPhone, iPod Touch and iPad that allow users to download and view movies on their iOS devices.
The aggressive moves made by Warner Bros. during the past month makes it obvious that the movie studio is looking to embrace social networking in a big way. The acquisition of Flixster will allow Warner Bros to cross promote its titles on Facebook, since the movie review site has a huge user base that is also on Facebook.
Flixster provides crisp and fresh reviews both by professionals and users of the site. After the acquisition of rotten tomatoes, the site incorporated rotten tomato based ratings. In addition to this Flixster has extensive recommendation and sharing features that allow users to contribute to and share the content with their friends on Facebook and on mobile devices.
Flixster was founded in 2006 by Joe Greenstein and has raised $7 million in VC funding from Lightspeed Venture Partners and Pinnacle Ventures. The site also attracted angel investment from Reid Hoffman, founder of professional social networking giant LinkedIn.