WaPo Relaunches Mobile Site

The Washington Post has relaunched its mobile site to make it easier to navigate stories.

The site is broken into five sections: politics, business, metro, arts & living and sports. The paper has assigned two mobile editors to update and manage content.

Soon, visitors to washingtonpost.com will be able to make restaurant reservations, buy movie tickets and conduct other transactions.

The site has also garnered a sponsor, Amtrak, for the relaunch.

“We know real growth is in mobile and it is a top priority for us, so for the past six months, we’ve taken dramatic steps to make our new mobile site even more useful, innovative and compelling than ever,” Goli Sheikholeslami, general manager of Washington Post Digital, said in a statement.

The company built the mobile site on a proprietary platform that is supported in-house. The site can be accessed on the iPhone, Blackberry or other mobile device by visiting Washingtonpost.com.

Nielsen Business Media