WaPo Launches "FW"
Last night at the Georgetown home of Ben Bradlee and Sally Quinn, the Washington Post introduced its new fashion magazine (really, just a newspaper insert…), “FW.” A release states that it is “aimed at sophisticated shoppers in the Washington, D.C.-metro area. FW will capture the hottest trends in fashion as well as the local designers, boutique owners and famous faces making up the increasingly stylish DC-scene.”
After looking it over, we’re not saying that we’re unimpressed, but we do have a hard time believing that FW — given its small size, few articles and the fact that it is sized like a newspaper insert (how very unglamorous…) — will really steal the lunch money of Capitol File, DC magazine, Washington Life and Washingtonian magazine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in