WaPo Launches “FW”

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Last night at the Georgetown home of Ben Bradlee and Sally Quinn, the Washington Post introduced its new fashion magazine (really, just a newspaper insert…), “FW.” A release states that it is “aimed at sophisticated shoppers in the Washington, D.C.-metro area. FW will capture the hottest trends in fashion as well as the local designers, boutique owners and famous faces making up the increasingly stylish DC-scene.”

After looking it over, we’re not saying that we’re unimpressed, but we do have a hard time believing that FW — given its small size, few articles and the fact that it is sized like a newspaper insert (how very unglamorous…) — will really steal the lunch money of Capitol File, DC magazine, Washington Life and Washingtonian magazine. BUT: It does have that valuable Washington Post readership, so there’s that

Still: We give props to Washington Post Publisher Katharine Weymouth for giving a shout to fashion bloggers (!) during her remarks at yesterday’s cocktail party. Weymouth called FW the brainchild of Sally Quinn and also said: “My grandmother always lamented that no one covers fashion and parties. … Well, it took us 40 years…”

FW will be distributed monthly to 100,000 Washington Post subscribers and can also be found in area boutiques.

Lots of party photos after the jump…

Notable attendees: Marcus Brauchli, Katharine Weymouth, Alan Greenspan, Andrea Mitchell, Michelle Fenty, John Podesta, Pamela Brown, Allison Starling, Kate Michael, Norah O’Donnell and Geoff Tracy.
Caps players: Mike Green, Nick Backstrom, and Brooks Laich. Mystics Player Nakia Sanford.