WaPo and Mic Are 'Cross-pollinating' Each Other's Newsletters

Newsletters+2016+millennials = bank.

It was an idea that Mic approached The Washington Post with, a mutual crossover into each other’s newsletters.

On The Washington Post side, it would be Mic writers contributing to WaPo political newsletter 5-Minute Fix. On Mic’s side, it would be the Post writing about the campaign for MicCheck Daily.

This is the finalized version of the 2016 campaign-focused newsletter partnership announced this week, a marriage of WaPo political expertise and Mic’s millennial-market reach.

“Mic has a young, dedicated audience that is interested in the politics and substance of the presidential campaign, both of which we cover more aggressively than anyone in the country,” Washington Post senior politics editor Steven Ginsberg tells FishbowlDC.

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