Want Your Audience to Respond to Your Fact-Checking Efforts? Try Video.

A study in Journalism & Mass Communication Quarterly finds a video fact-check helps clarify better than text

While we don’t view video as panacea for all that ails the media industry, a study published this month in the Journalism & Mass Communication Quarterly finds a particularly useful place for video: as a vehicle for effectively imparting the results of a fact-check, more so than by text.

That conclusion is the result of a study that examined participants’ reactions to two videos and a text-based fact-check around a claim about the Keystone XL pipeline and job creation.

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