Want to take a vacation, but can’t afford it at the moment? Marketers are hoping you can experience Tahiti with the press of a button. All you have to do is log on to Facebook.
Paul Gauguin Cruises, which provides luxury cruises to Tahiti, French Polynesia and the South Pacific teamed up with Facebook to create a virtual tour of the island – all in an attempt to entice you to actually buy a real trip.
Once you visit MeetMeInTahiti.com, you have to click “log on to Facebook.” Then, you give the application permission to access your basic information, posts to your wall, check-ins, photos, and your friends’ information — all of which may not be preferable if you’re picky about what you let applications access.
Next, the application acts sort of like a choose-your -own-adventure novel. You get to pick three Facebook friends to experience the vacation with you. You can choose which activities you do (one of the first prompts asks if you’d rather swim and relax, explore Bora Bora, or Scuba dive with wildlife). Once you pick your activity, a video is played that describes what the activity is like.
Along the way the application lets you snap a postcard photo using your friends’ Facebook profile pictures, which is kind of a cool idea, but ends up looking pretty cheesy.
The application also sync s up with Twitter – at the end it prompts you to tweet to your followers about your fake-ation (fake vacation).
All in all, we thought the social media application was a cool idea in theory, but not that exciting or effective when you actually use it.
Does the application entice you to buy a cruise?