ESPN has named former Walmart executive Wanda Young senior vp of marketing and consumer engagement, a new role at the company.
Young most recently served as Walmart’s vp of media and digital marketing. She had been with the company since 2008.
In an announcement, ESPN said Young will “work closely with all departments across the company to ensure brand, content, data and distribution are supported and marketed with innovation and positioned for growth, while simultaneously enhancing ESPN’s relationship with fans.”
Young will report to ESPN’s president of global sales Ed Erhardt.