Walmart To Mine Facebook For Recommendations

Retail giant Walmart will use technology from Kosmix, a social media startup it acquired in April, to mine data from Facebook users' profiles in an attempt to tweak its search results to match their interests.

Retail giant Walmart will use technology from Kosmix, a social media startup it acquired in April, to mine data from Facebook users’ profiles in an attempt to tweak its search results to match their interests.

TechCrunch reported that the technology from Kosmix, now known as @WalmartLabs, will gather information from the Facebook and Twitter profiles of users who opt in, and use nuggets like a user’s favorite team or band to ensure that relevant recommendations are displayed when that user searches Walmart.com.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in