Walmart Biltzed Facebook Mobile News Feed During Black Friday, Cyber Monday

Facebook users who noticed an unusually strong presence by retail giant Walmart on their mobile news feeds over the Thanksgiving holiday weekend, including Black Friday and through Cyber Monday, weren’t imagining things: The Wall Street Journal reported that over a 72-hour period, Facebook and Walmart rolled out the largest mobile campaign in the retailer’s history, consisting of 50 million ads on the social network.

Facebook users who noticed an unusually strong presence by retail giant Walmart on their mobile news feeds over the Thanksgiving holiday weekend, including Black Friday and through Cyber Monday, weren’t imagining things: The Wall Street Journal reported that over a 72-hour period, Facebook and Walmart rolled out the largest mobile campaign in the retailer’s history, consisting of 50 million ads on the social network.

Walmart Chief Marketing Officer Stephen Quinn told the Journal results were mixed, saying that the company “never saw this level of engagement” with a digital advertising campaign before, but adding that the Walmart Facebook page fielded many user comments complaining about unwanted ads.

Quinn

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