Wallace & Gromit eComic Downloaded Half a Million Times

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What are England’s most popular exports? Well, number one has got to be Marmite, that almost unswallowable, tar-like spread that comes in a tiny jar and scares Americans. And number two might be Wallace & Gromit, that claymation pair–a cheese addict and his dog. Of course, they’ve got an iPhone app or two–comics–and one of them, the free one, called ‘The W Files,’ has hit half a million downloads since its launch on November 7.

According to a press release from the publisher, Titan, the app is number one in the UK free books app store, as well as in the US and Canada. Other issues of the comic are available for $.99 in the App Store.

Ned Hartley, the editor of the comic, said, “We’ve been amazed at how well our first app has done – Wallace & Gromit is such a great brand, and iPhone users obviously love them as much as we do!”