Wall Street's Dire Straits May Have Disastrous TV Effect
Wall Street’s rollercoaster rides last week may have a negative effect on TV buying worldwide, Variety says.
Worries about the triple threat facing the international TV industry — from the stock market rout, TV ad market downturns plus foreseeably ever-tighter budgets at many foreign broadcasters as they lose share to satellite and cable — overshadowed the 24th Mipcom TV mart Sunday.
“Realistically, it’s too early for any of us to know the impact,” said ABC-Disney global TV head Ben Pyne of the financial market freefall.
But the TV industry’s always showed a remarkable ability to roll with the blows.
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