Wall Street Journal for iPad Daily Issue Price $1.99. Too High?
The Wall Street Journal updated their free iPad app and introuduced in-app purchases for single issues of the newspaper.
The Wall Street Journal 3.5 (iTunes App Store)
At $1.99 per daily issue, it probably the most expensive general circulation periodical in the form of an iPad app ($10 per week). It may be the only periodical that can charge such a relatively high rate and maintain a significant customer base. The Daily has probably set the standard for daily periodical pricing at 99 cents per week or $39.99
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