L.A.-based Wall Street Journal style columnist Christina Binkley (pictured) checks in this week with another fantastic profile piece. Her latest subject is New York designer Maria Cornejo, whose work is regularly sourced by First Lady Michelle Obama. Cornejo’s firm, Zero + Maria Cornejo, recently expanded to L.A. with a store on Melrose Avenue.
A prominent part of Binkley’s weekly fashion musings is the way she deftly personalizes her article ledes. In this instance, she is writing from a mother-to-mother POV. Binkley has two children and her profile of Cornejo begins with a look at how the designer is intent on balancing the demands of fashion and family.
Cornejo’s celebrity clientele include luminaries such as the artist Cindy Sherman and the actress Tilda Swinton… Yet Ms. Cornejo is moving slowly and carefully when it comes to the growth of her high-end fashion collection. Her goal is to find a balance between her family and her career – even in a field that is notoriously unfriendly to family life.
Binkley is also an active tweeter via @BinkleyOnStyle, sharing this morning that she was on her way to the Chateau Marmont for another meeting because the “Chateau OWNS the fashion-hotel biz in LA.” With room of course for Binkley, who previously covered the hotel and leisure beat for the Journal.
[Full disclosure: The author is personally acquainted with Binkley.]