Wal-Mart, Target Top Women at NBCU Index
Women at NBCU, the female-targeted marketing and research initiative at NBC Universal, has released the September results of its “Brand Power Index,” with retailers Wal-Mart and Target coming out on top, in that order. EBay came in at number three. Since these are findings for September, could the index be influenced by the back-to-school shopping season?
Notable on the list is “One A Day” by Bayer, which jumped 241 spots with a website that encourages visitors to sign up and share for better health.
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