Known as the world’s largest retailer, Wal-Mart is ringing their in-house movie streaming service for the third time. The retail store acquired Vudu last year and is fully integrating online the video service directly on Walmart.com.
Vudu allows customers to rent or buy movies over the Internet and stream them to their TVs, Blu-ray players and a variety of Vudu-enabled devices such as Sony’s PlayStation 3 and HDTVs from LG Electronics, Sharp and Panasonic.
The company said movie prices vary depending on whether the content is standard definition or high definition.
Wal-Mart has a nifty 99-cent rental program that offers a daily “movie of the day“ for 99 cents on the Vudu platform. There is even a Friday the 99-cent movie of the day rental. The rental is determined by the consumers, who’ll get to vote on Wal-Mart’s Facebook page for the most popular pick among new releases. For instance this Friday day some of the choices are Diary of a Wimpy Kid 2: Rodrick Rules, Harry Potter and the Deathly Hallows: Part 1 and Gnomeo and Juliet.
I am impressed with Wal-Mart’s perseverance in establishing some sort of DVD or on-demand feature within their retail market. The retailer discarded its online DVD rental business in 2005. Again, the retailer launched a video download service in 2006 in partnership with major Hollywood studios and powered by Hewlett Packard. After a year, the service was discontinued.
Claiming a strong business model, Vudu should ring true as Wal-Mart’s third try to a successful movie streaming service.