Apparently, Wal-Mart hasn’t learned that it is unethical to set up fake grassroots advocacy groups to support the company’s initiatives.
The group is promoting the potential opening of a new Wal-Mart store in the Chicago metro area. Serafin in particular was caught posting comments on Chicagoist under an alias, all of which were in support of the new Wal-Mart store.
Wal-Mart was famously busted for astroturfing back in 2006, in conjunction with Edelman.
Golin Harris, Cohn & Wolfe and Porter Novelli all currently have parts of the Wal-Mart PR business.