Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!
When that alarm clock goes off, the main motivator for getting out of bed is self-disgust — bad breath, messy hair, frightening face. Even if you’re alone, who wants to face the world in such a sorry state, much less the mirror?
Well, thanks to UNICEF‘s new charitable social media campaign, sleepy is the new sexy. And it’s kinda gross.
#WakeUpSelfie is the latest craze-for-a-good-cause flooding Facebook and other social networks, following the successful ALS Ice Bucket Challenge that took over society. Likewise, this effort requires us to recruit our friends in the cause by tagging them on our posts. Fun.
The A-listers are pitching in to promote this cause. Want to see your favorite glamorous movie star without makeup? They’re all over the place now. You’ll never look at Tom Hiddleston the same way again. Although by comparison, these raw revelations may help your own self-esteem, which is another worthy cause.
So far, well over 26,000 tweets have been generated with this particular hashtag since its launch Oct. 3, easily surpassing the 18,577 tweets inspired by the ALS Ice Bucket challenge in the same amount of time. Not that we’re competing, right?
The beneficiaries of this new campaign — more than 80,000 war-ravaged Syrian refugees seeking bare-bones survival in Jordan’s Zataari camp, including many children — and tragic victims of Lou Gehrig’s disease are equally worthy of our attention and aid.
But this one really puts the “pain” in campaign. It’s like waking up next to your formerly attractive friends after a raging party, and having them record the awkward moment for posterity. Do we need to save that scary sight?
Plus, as is the case with most so-called reality TV, these allegedly candid shots also lack a certain authenticity. I mean seriously — are you going to plaster your puffy puss all over the web without at least a little touch-up work? Even the zombies on The Walking Dead require makeup (one assumes and hopes).
Along with posting your own supposedly unadorned morning mug shot, you’re also asked to contribute money by texting the word SYRIA to 70007 (shades of James Bond!), which is worth $5. You can also directly donate any amount your conscience dictates via the website.
This aggressive approach to philanthropy via public humiliation may be wearing thin, though. In some cases, it’s coming off more trendy than sincere. Here’s a new one someone should consider next: #HelpMeForgetISawThat!
Readers: Which do you prefer — a stream of half naked shots of your friends in groggy mode as soon as you open up your Facebook, or a bucket of ice water poured over their heads, or maybe — neither?