Wag Ed's Jennifer Houston Talks Windows 7 Launch Campaign, And How They Kept Apple From Hijacking It
This post was written by Nancy Lazarus, contributor to PRNewser.
At the Advertising Age Digital conference in New York on Wednesday, Jennifer Houston, SVP and global lead of WE Studio D at Waggener Edstrom described how Microsoft brought the launch of Windows 7 to consumers worldwide through the Saks Fifth Avenue holiday window displays.
She detailed how the selection of partners and the preparation of a competitive response plan were keys to making the campaign effective.
“Our goal was to transform Windows 7 from the desktop to a real world experience,” she explained.
“We
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