W Wants Everyone to Remember Its Naked Kim Kardashian Cover

Stefano Tonchi, editor of W, was not a fan of Paper’s naked Kim Kardashian cover. Why? Because it made everyone forget about W’s naked Kim Kardashian cover, published in 2010.

Of course, that’s not what Tonchi said. He told The New York Post that W’s front page was superior to Paper’s because W “used” Kardashian, not the other way around.

“Everybody says, ‘Oh my God, look at the cover of Paper magazine with Kim Kardashian,'” Tonchi said.