W Targets Emerging Markets With Global Style Guide

Issue introduces consumers to history of luxury brands

This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching luxury buyers worldwide. But in an interesting twist, rather than targeting the usual style capitals of Europe, the magazine is going after consumers in the emerging markets of China, Russia, India, Brazil and Dubai.

According to W vp, publisher Lucy Kriz, the magazine—which doesn’t have any international editions, save for a separate licensed version in South Korea—already has a strong following in cities like Paris and Milan.

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