W.H. Comm. Director On Internet News Cycle: 'There Is Basically A Constant Swirl Going On'

TIME‘s Michael Scherer takes a look into how the White House is managing a news cycle that seems to move exponentially faster with each passing day. From the story:

“We have a theory of how the news media work in this Internet age,” explains Dan Pfeiffer [pictured], the buzz-cut 34-year-old who recently became the third person to serve as Obama’s communications director. “There is basically a constant swirl going on.”

This twister still includes the newspaper front pages, nightly news broadcasts and magazine covers that can often shape the national debate.

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