W magazine has named Risa Aronson as its new associate publisher, sales. This marks a return to W for Aronson, as she previously worked for the publication a decade ago. She comes to W from The New Yorker, where she served as ad director since 2010.
“Risa has a broad range of experience in growing categories crucial to the core of W, and her savvy for leveraging brands with digital platforms will be a significant area of authority for our dynamic new website this summer,” said Lucy Kriz, vice president and publisher of W, in a statement.
Aronson’s appointment is effective May 20.