Vungle launches ad exchange for mobile video ads

App monetization company Vungle has announced the launch of its advertising exchange built exclusively for in-app videos. The company’s patent-pending technology allows advertisers and publishers to buy and sell in-app ad inventory with the goal of providing a better end-user experience. Using this launch, Vungle hopes to put “the best parts of TV ads in apps.”

“Until now, apps were a no-man’s-land when it came to brand advertising,” said Vungle CEO Zain Jaffer. “Our new exchange completely changes the in-app landscape by giving developers easy access to brand ads.