Vulture announced it will soon launch on Snapchat‘s Discover platform. The entertainment news site will release a weekly Publisher Story on its Discover channel, containing “commentary, recommendations and exclusive interviews” with celebrities and creators from TV shows, movies, music and more.
Snapchat’s Discover platform allows users to browse content from a variety of popular media companies, including Daily Mail and CNN, among others.
In a statement, Michael Silberman, digital general manager of New York Media (Vulture’s publisher), commented:
Vulture’s smart but playful take on the world of entertainment has a sense of fun that’s a great fit with Snapchat Discover. The platform brings Vulture to a new, growing audience, and offers us the chance to learn more about the stories that resonate with Snapchatters.
Vulture’s Publisher Story will launch on Snapchat in the U.S. “in the coming weeks.”