It’s the first time an employee has held that title at the company, whose eight properties include The Verge, SB Nation and Recode. Nelson was previously vice president and head of global brand strategy.
From today’s announcement:
Reporting to Vox Media’s CEO Jim Bankoff, Nelson is charged with driving relevance, authority and aggressive business growth for Vox Media and its growing portfolio of brands and businesses. She will oversee a new marketing organization consisting of Brand Marketing; Portfolio Marketing (B2B); Revenue Operations; Concert; and Vox Creative.
“Lindsay is one of the industry’s most talented and innovative marketers,” said Bankoff. “Since joining Vox Media, Lindsay has increased Vox Creative’s revenue six-fold, making it the fastest growing and most awarded digital media branded content studio in the industry.”
In support of this move, Vox Media has also hired Armando Turco as Vox Creative’s first general manager. Turco, who had a long previous run with BBH New York, will report to Nelson and focus on identifying opportunities in mobile video and experiential as well as look to develop new brands in partnership with advertisers. He also started today. Congrats to both.
Photo courtesy: Vox Media