Dumb Survey Results Followed by Even Dumber Reporting
Is a news trail about a shocking “tech terms” multiple-choice survey taken by American consumers on behalf of UK outfit Vouchercloud still valid if:
a) The LA Times reporter who started it all never actually saw the survey?;
b) The methodology and margins-of-error for said survey are completely unknown?;
c) The survey answers – including the headline-grabbing claim that 11% of Yanks answering think HTML refers to a sexually transmitted disease – suggest that many of the alleged two-thousand-plus respondents raced through the questionnaire with carelessness, goofiness, or both?
LAT tech reporter Salvador
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