As if traditional news media needed more bad news about itself, a new We Media/Zogby Interactive survey delivers some. In polling conducted earlier this month, 67 percent of respondents said they feel “traditional journalism is out of touch with what Americans want from their news.” Nearly as many (64 percent) said they’re dissatisfied with the quality of journalism.
And even as media companies wither in a hostile economic environment, 69 percent of the poll’s respondents said they think “media companies are becoming too large and powerful to allow for competition.”
The survey also traced consumers’ ongoing shift to the Internet as a news source. When respondents were asked to cite their primary source of news and information, 48 percent picked the Internet, up from 40 percent saying so a year ago. Among 18-29-year-olds, 55 percent said the Internet is their chief news/information source. So, for that matter, did a sizable minority of those 65 and older (35 percent).
TV scored just slightly better among the old folks, with 38 percent citing it as their primary news source. Twenty-nine percent of the poll’s total respondents identified TV as their primary news/information source, with 11 percent picking radio and 10 percent newspapers.
Nor did the respondents feel that Web sites are unreliable. Thirty-two percent said Web sites are their “most trusted” sources of news and information, exceeding the numbers who said the same about newspapers (22 percent), TV (21 percent) and radio (15 percent).