Over the past few days, the media has erupted with oversimplified stories saying Facebook usage in North America has dropped; and some of the sensationalized coverage makes it sound like there’s been a mass exodus of members from the site.
Not only does growth in other areas of the world more than offset any dips in North America, but this region is widely expected to resume growing in membership on Facebook.
Meanwhile, the outlet that everyone else has been misquoting about the growth trends — our newest peer blog, Inside Facebook –again leads the pack in pointing out three out of five measurement services show a net gain in U.S. Facebook traffic during the month of May. They get the credit for the nifty chart below.
One of the three showing a gain, comScore, points out that today, social networking accounts for one out of every six minutes spent online, twice the proportion it was just four years ago.
So that leads us to wonder whether U.S. Facebook users might simply be increasing the amount of cross-postings they put on other social media sites. Well, instead of wondering about it, we’d like to know what you’re up to.
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