Incorporating real-time multiplayer interactions in social games makes it three times more likely a player will send invitations to friends who aren’t already playing the game, according to Vostu.
The Latin American social game company made the discovery after reviewing the data from GolMania, a casual soccer game with a single player campaign and real-time multiplayer matches. Vostu found that GolMania players who played in multiplayer matches were three times more likely to invite their friends to start playing the game than players who had only played the single player campaign. Overall, Vostu’s players were much more willing to invite their friends to live interactions than they were for asynchronous interactions — the most common type of social elements in social games.
Based on the information gathered from GolMania, Vostu has decided to add real-time multiplayer elements to a number of its recent and soon-to-be released titles, the first of which will be a Puzzle Bobble-inspired title called Candy Dash. Although the game was built to use the same multiplayer technology as GolMania, Vostu didn’t include a multiplayer mode when the game launched at the end of December. As of tomorrow, players will able to access Candy Dash’s new multiplayer mode and compete one-on-one to see who can fill a progress bar the fastest.
Vostu’s next game will be another casual social game and will launch the end of January with active multiplayer features. The company is currently evaluating how to add similar features to traditional social games, like its biggest hits MegaCity and MiniFazenda.
According to AppData, GolMania’s Facebook user base peaked in mid-November with 910,000 MAU and 100,000 DAU. Since then the game has declined to 650,000 MAU and 50,000 DAU, putting its retention rate below 10 percent. According to Vostu, the company’s games are about 10 times as popular on Orkut as they are on Facebook.