Here’s a fun pitch: In order to publicize the rollout for its new 15-ton off road vehicle, Volvo‘s UK team staged a stunt designed to answer that timeless question: can a hamster drive a truck down a steep quarry-side road?
High production values? Check. Ridiculous premise? Check. Sharable content? Indeed.
That’s one way to sell an oversized automobile (and to reach 2.5 million YouTube viewers in less than a week).
(h/t to PR Examples)