VoloMedia Launches Podcast Metric for iTunes
NEW YORK Startup digital advertising and technology firm VoloMedia, which says it can deliver advertising and measure audience traffic within content that is downloaded to portable devices, has launched a new version of its plug-in product that is compatible with Apple’s iTunes.
The company, which currently works with publishers MSNBC, Fox News and Public Radio International, says it has an answer to a problem that has stalled the growth of podcast advertising — namely, how do you track what happens to digital content when it’s no longer connected to the Internet?
VoloMedia, formerly the podcast advertising company PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particular podcast.
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