Volkswagen First To Launch New Model Solely Via iPhone Application (And Some PR)
If you’re looking for marketing around Volkswagen’s new GTI car, you’ll only be able to find it on the iPhone. And of course, the slew of media coverage the brand has received for launching its latest model only on the iPhone.
Brian Williams, Group Vice President in the Consumer Marketing Practice at MWW Group leads the Volkswagen account. He told PRNewser that with the target audience for this campaign – 21 to 39 year olds – research showed the demographic is very close to their mobile devices.
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