Volkswagen Turns To Disgruntled YouTubers For 2013 Super Bowl Spot
With the Super Bowl just around the corner, game day commercial previews are starting to pop up on the web and, thanks to two wildly successful Super Bowl seasons, viewers everywhere have been looking forward to seeing what Volkswagen has in store this year. In 2011, VW topped the charts with their mini-Darth Vader spot, The Force, and last year they delighted fans with Star Wars singing dogs. This year the company is doing things a bit differently, turning to disgruntled YouTubers to strike happiness into the hearts of men.
With the Super Bowl just around the corner, game day commercial previews are starting to pop up on the web and, thanks to two wildly successful Super Bowl seasons, viewers everywhere have been looking forward to seeing what Volkswagen has in store this year. In 2011, VW topped the charts with their mini-Darth Vader spot, The Force, and last year they delighted fans with Star Wars singing dogs. This year the company is doing things a bit differently, turning to disgruntled YouTubers to strike happiness into the hearts of men.
The game day video, called ‘Sunny Side’, features some of the less happy YouTube stars out there, from Cara Hartmann who “really loves cats” to Stark County’s Phil Davidson, a very sad Packers fan, the guy that smashed his Xbox with a guitar (NSFW) and more.
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