Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on—and what it means for brands.
As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s packed show floor—clocking in at 2.5 million square feet across 11 venues, to be exact—has become a bit of a running joke for marketers in recent years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in